The Key to Business Growth

Value creation is the guiding principle for the strategies of today's top companies, because it unifies every aspect of your business. Today, more than ever, value has become a significant growth lever–but only for companies who have been able to master it. 

Unlock Growth with Academy

Whether you're a founder just starting out or an experienced leader looking to enhance your company, don't underestimate the value your company can create. If you want to increase the value you can offer your customers and your business, beat the competition, and boost growth along the way, this course is for you.

Welcome to the Value Creation Journey

Embark on a journey that will revolutionize your approach to business by equipping you with the tools and knowledge needed to create and capture value effectively.

Learn the Basics of Value Creation

Solid foundations are everything. Our expert instructors will walk you through the concepts and applications of value creation to prepare you for confident implementation in your business.

Recognize Opportunities for Value Creation

Each lesson will challenge you to think critically about underestimated aspects of your business. Discover hidden assets that drive growth, innovation, and success within your organization.

Practice Value Creation with Exercises

Take a structured approach to practice value creation with accompanying exercises that help apply concepts from each lesson to your venture. 

Meet Your Instructor

Ed Lee, founder and CEO of HelloAdvisr, draws on global experience working on pricing, monetization, and growth to help companies succeed. He is regularly invited to speak and teach at leading universities including UCLA, Oxford University, University of Southern California (USC), and UC San Diego. He is also an advisor and mentor at leading startup accelerators including Techstars, 500 Global, Backstage Capital, the Oxford Foundry, and serves on the Oxford University, Said Business School’s Global Alumni Advisory Council.

Course Curriculum

6 Chapters · 10 Lessons

  1. 1

    Section Opener

    1. (Included in full purchase)

      What We'll Cover in this Section

  2. 2

    What is Value Creation

    1. (Included in full purchase)

      What is Value Creation

    2. (Included in full purchase)

      Exercise 1: Defining Value for Your Product or Service

  3. 3

    Why Value Creation Matters to Customers

    1. (Included in full purchase)

      Why Value Creation Matters to Customers

    2. (Included in full purchase)

      Exercise 2: Customer Value Mapping

  4. 4

    Why Value Creation Matters to Businesses

    1. (Included in full purchase)

      Why Value Creation Matters to Businesses

    2. (Included in full purchase)

      Exercise 3: Competitor Value Analysis

  5. 5

    Value Creation Across the Business Lifecycle

    1. (Included in full purchase)

      Value Creation Across the Business Lifecycle

    2. (Included in full purchase)

      Exercise 4: Value Creation Roadmap

  6. 6

    What's Next

    1. (Included in full purchase)

      How to Keep Learning

Grow with Value Creation Today

We're ready when you are. Join the Value Creation Academy and begin unlocking your growth potential.

$20.00

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